Everything Everywhere All at Once
ft TV content
Lumio is building the kind of technology that geeks, tech enthusiasts, and entertainment lovers have always dreamed of. Partnering with Lollypop, Lumio translated this vision into a home entertainment experience that spark joy and defy convention.
User experience that
elevates the overall experience of the TV user.
The product aims to provide an
efficient performance and better way of navigating
through the TV interface without overwhelming the user with unfamiliar user flows.
Exclusive solutions to help users choose what they can watch with an
assisted and elaborate search system.
The objective here is to
communicate
provide reliable information
for users to help them with their choices to have a quality time like they prefer.
brief
domain
Entertainment
my role
Strategy & UX,
Interaction
scale
5 modules
PROJECT TYPE
Fixed Bit
PLATFORM
DURATION
3 months
Solving for
“I don’t know what to watch”
Raghav Mehta
32 · Startup Founder · Delhi NCR
"I look forward to unwinding after high pressure workdays. But I end up getting frustrated — I won't know what to watch."
Kavya Satheeshan
28 · Freelance Illustrator · Kochi
"Content is my creative companion — I need rhythm, visuals, emotion in the background. I sometimes struggle to choose because I want to go by mood and instinct."
Imran Sheikh
38 · Government Employee · Lucknow
"For us, the TV is where the whole family comes together, it’s comfort & connection. But it’s hard to find something everyone agrees on, so we just stick to the familiar."
One OS,
Clear - Informed - Yours
The approach reflects a straightforward and transparent approach. Users get an honest, upfront view with no hidden recommendations or biased pushes. It brings together updates and content from across multiple platforms, helping people quickly understand what’s happening and make choices based on their own interests—nothing more, nothing less.
01
Home — Clarity in One Glance
A dashboard approach — offering users a central view of everything that matters. Instead of standard tiles, curated content stands out across platforms, communicating range in a single scan.
02
Stay Informed Always
All the pieces, finally in one place. Every bit of content — songs, scenes, stats, stories — woven together so nothing feels scattered. Every connection made visible
03
Built Around You
Tailored to individual preferences. Curated content updates dynamically. A powerful global search enables seamless cross-platform discovery.
04
Easy Search & Discovery
Unified search across all platforms from one place. Results sorted intelligently with upfront filters.
05
Content Intelligence
Recommendations from viewing activity, return visits, and pattern tracking — surfacing relevant suggestions over time.
06
Remote Navigation
Every interaction designed for up, down, and side navigation via remote. No touch assumptions.
The decisions that
shaped
the platform
We planned multiple visual and experiential directions to execute Clear - Informed - Yours. Our focus was to give users a truly unique experience. The experience had to standout, functionally help them navigate and easily find what to watch next.
Direction A
Standard Grid / Tiles Layout
The first direction mirrored existing streaming platforms — a grid of thumbnails, platform logos, and genre rows. It reproduced the exact problem we were trying to solve: too many equal-weight options with no curation signal. Users still had to make the decision the platform should have made for them.
Rejected
DEEP DIVE
↓
Direction B
Algorithm-First Recommendation Feed
A bold reimagining of TV navigation — PlayStation-inspired, shape-driven, and kinetic. Radial menus, file structures, and widget boards replace conventional rows entirely.
Rejected
DEEP DIVE
↓
Direction C — Chosen
Curated Collage — Board Approach
A collage-style Home that treats the screen as editorial real estate. Standout content gets standout treatment. Cross-platform highlights, live scores, and personalised picks coexist in a single glance. The hierarchy communicates quality and relevance before the user reads a single title.
Chosen
Deep dive ↓
Client Alignment
& Design Advocacy
Client expectation
Client visualised a basic structured layout with an engaging user experience. They were open to any level of experimental interface. The users they were looking to cater to were tech savvy power users.
Our intervention
We aimed at giving options that are unique and fresh. User retention to designed experience was a priority. In all our options, we made sure this is maintained. Our approach of Clear - Informed - Yours was also carefullt integrated.
How we aligned
The client straight away was impressed by the widget approach. They loved how it simplified user flows, engaged user with fresh, new content and thereby help them choose what they want quickly.
Final Screens
Rather than asking users to navigate into each module to discover content, the home surfaces the most relevant slice of everything — top films, new music, live scores, continue watching — as a unified board. Each widget is a live entry point. One click takes the user directly into the listing. The board learns from activity and updates itself continuously.
Widgets from every module — top films, new music releases, live scores, continue watching, trending content — surface on one screen. Each widget represents the single best entry point into that module at that moment.
Activity-driven personalisation - The board updates continuously based on viewing history, return visits, and content the user has skipped or abandoned. Frequently visited content types get more board real estate. Content the user has already seen cycles out automatically. The board reflects the user, not a generic audience.
Module homepages as curated boards Every module — Sports, Films, Music, Learn — has its own homepage built on the same widget architecture as the home board. Arriving at Sports surfaces live matches, upcoming fixtures, top highlights, and recommended teams. Arriving at Films surfaces new releases, top-rated, and continue watching. Each module homepage is a destination, not a directory.
Why it works
It solves the decision problem at the entry point, interactive widgets states caters to curiosity
The widget model scales across every module.
Personalisation happens in the background, not as a task.
Live content gives the user excitement.
Module homepages inherit the same logic.
key features
module specific widget boards
accessible listing
cycled fresh content
relatable meta data
match percentage
built for remote navigation
modular widget boards
slide navigation
activity based display
easy navigation
contextual score cards
TLDR Home Page · Slide Navigation
TLDR Home Page · Vibe coded interactions for widgets - click and interact with the American Football and Music Playlist widgets
Four principles that held throughout
1
Curation is a design decision, not an algorithm decision
The Home screen makes an editorial choice about what matters before the user has to. That choice — what gets the big tile, what sits in the collage — has significant UX consequences. We treated it as one.
2
The remote is a constraint that simplifies, not limits
Designing for four directional buttons forces clarity. Every interaction that can't be completed with a remote is an interaction that's too complex. The constraint made the product better, not smaller.
3
Family viewing requires a different logic than personal viewing
A platform that optimises only for the individual account holder fails the most common TV context. Every module was tested against the family consensus scenario — as a primary use case, not an edge case.
4
Implicit signals build better systems than explicit feedback
Users always watch. They rarely rate. Building on behavioural signals rather than requested feedback means the system learns continuously — not only when users remember to give input.